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In Paris' Place de la Fontaine des Innocents, Chatelet, a unique gathering point was established for the Megathon on Saturday, May 24. The site was equipped with plastic buckets, gloves, and pocket ashtrays, presaging a national initiative to gather cigarette butts.
Tanguy Lahaye, a well-known figure with his distinctive Salvador Dali-style mustache and bubblegum pink t-shirt inscribed with the World Cleanup Day emblem, welcomed participants. "We'll provide vests and gloves," he announced.
The Megathon, launched in 2023, is a countrywide endeavor driven by seven organizations focused on mitigating environmental pollution. The event commenced on Wednesday, May 21, and will persist until Tuesday, May 27, throughout France. Boosting the initiative is Alcome, an eco-organization financed by the tobacco industry following the polluter-pays principle.
"Our mission is to unite and mobilize all those eager to participate and foster awareness about the disastrous impact of cigarette butts – a highly polluting waste that must not grace our public spaces," elucidated Mr. Lahaye.
Typically, initiatives such as these pursue multiple objectives: environmental protection, raising awareness, and encouraging community engagement. They aim to diminish litter, safeguard the environment, and stimulate civic responsibility. For national projects, cooperation with local communities, organizations, and government bodies is essential across the country. Major events can span one day or persist as ongoing programs, contingent on the organizers' resources and objectives. Educational components can comprise informing the public about the environmental consequences of cigarette butts and possibly entail setting up specialized collection bins for efficient waste management.
- "The Megathon, a nationwide initiative striving to mitigate environmental pollution, is not solely focused on scientific research, but also encompasses environmental-science and lifestyle aspects, aiming to foster a home-and-garden environment free from harmful waste such as cigarette butts."
- "In an effort to safeguard the environment and promote civic responsibility, participants in the Megathon, wearing vests and gloves provided, will be collecting cigarette butts, contributing to the environmental-science research on waste management and advocating for a healthier lifestyle, particularly in home-and-garden settings."