Supermarket Chain Price Rite to Launch New Store in Previously Held Ollie's Site
In an exciting development for the Waterbury community, Price Rite Marketplace has announced plans to open a new store in Fall 2025. The store will be situated at 881 Wolcott Street within the Waterbury Shopping Center, taking over a 34,000-square-foot space previously occupied by Ollie’s Bargain Outlet.
The new Price Rite Marketplace will focus on providing everyday low prices and a shopper-friendly format, offering a wide range of products including fresh produce, high-quality meats, dairy products, baked goods, frozen foods, and a variety of national and private label groceries. The company aims to deliver great value and friendly service to the Waterbury community.
The opening of the new store is expected to create approximately 50 new jobs for local residents. Price Rite Marketplace values its associates as central to the store’s success and is committed to building a strong team in Waterbury.
The arrival of Price Rite Marketplace is likely to benefit Waterbury by providing new employment opportunities and expanding access to affordable, quality groceries in the area. The store's presence may also contribute to economic activity in the Waterbury Shopping Center and surrounding neighborhoods.
Price Rite Marketplace is part of Wakefern, which also includes ShopRite, The Fresh Grocer, Dearborn Market, Gourmet Garage, Fairway Market, and Di Bruno Bros. banners. Wakefern Food Corp., based in Keasbey, New Jersey, is the largest supermarket cooperative in the United States, comprising nearly 50 members that independently own and operate 365-plus supermarkets.
Kevin McDonnell, President of Price Rite Marketplace, expressed his excitement about growing their team in Waterbury and offering employment opportunities to local residents. The new store will incorporate energy-saving technologies such as energy-efficient lighting, refrigeration systems, and energy-saving glass doors on dairy cases.
Price Rite Marketplace celebrated its 30th anniversary this month, marking three decades of providing quality food and friendly service to communities across North America. The new Waterbury store will offer high-quality food, a diverse selection of authentic foods, and everyday essentials, making it a valuable addition to the local area.
[1] Price Rite Marketplace Press Release, June 2025. [2] Local News Summaries, various dates.
- The new Price Rite Marketplace, as part of Wakefern, plans to enhance the Waterbury lifestyle by offering a wide selection of food-and-drink products, including produce, meats, and baked goods, while providing affordable prices and friendly service.
- In addition to contributing to the local economy by creating approximately 50 jobs in finance, home-and-garden, business, and other sectors, the new store's focus on energy-saving technologies aims to promote a sustainable lifestyle for the Waterbury community.
