Starbucks Collaborates with a Renowned Fashion Label for Their Upcoming Merchandise Launch
Freshening Up Your Summer with Starbucks x FARM Rio
Craving some puppy love and tropical vibes? Get ready to drool over the latest obsession. Starbucks is teaming up with FARM Rio, the popular Brazilian fashion label, for a singularly stunning coffee-sipping experience. Yep, you read that correctly. This collab is like a dreamy Brazilian beach getaway in every drink you take. So, grab your sunnies and let's dive in. The limited-edition collection drops in the U.S. on May 13!
Welcome the Taste of the Tropics: Introducing Horchata and Berries Galore!
Mornings just got a scrumptious update! Hear the beat of the bass drum, as Starbucks reveals its refreshing new iced Horchata drink, coupled with a burst of berries. It's the summer toast of the town, folks! 🍓🥤
A Captivating Array of Summer Essentials
Looking for the perfect match for your summer grind? Look no further! The Starbucks and FARM Rio duo brings forth a brilliant medley of designs, crafted especially to enliven your spirit. From cold cups and tumblers to mugs, these vibrant, pattern-forward pieces are just what you need to chase those Monday blues away. The collection also includes enchanting mini cup keychains. (But shhh, the designs will remind you of the collaboration the two haunted the Asian markets a few years back!)
Mariana Flores Rios, product marketing lead at Starbucks, shared, "We aim to sprinkle some joy and color into our customers' mornings with these distinctive designs." The collaborative assortment embodies the rich coffee culture that Starbucks is synonymous with while embracing FARM Rio's enchanting whimsy, making every coffee adventure that much more unforgettable.
"We consider summer more than just a season — it's a state of mind," expressed Mariana Leal, FARM Rio's head of collaborations. "Our collab with Starbucks is a vibrant way of embodying the energetic and colorful spirit of FARM Rio." The label pioneered in the fashion scene since 1997, with its tokens of tropical flora and fauna prints resonating with fashion enthusiasts across the globe.
Captivating Print Previews
From simple to striking, Farm Rio has enchanted us with five breathtaking prints, crammed with bold colors and botanicals. The prints exude an eclectic aura that's bound to serve you well for the next few summers or when you need a festive cold cup on your beach vacation. Here's a sneak peek into the enchanting patterns:
- Banana Mix: Bold fruits and flowers on a deep blue canvas; enjoy your refreshments in style with the 24-ounce stainless cold cup.
- Borogodo: Patterned embroidery and beadwork on jet-black backgrounds, inspired by the term "borogodo," which means "free-spirited" in Brazilian - available on the 24-ounce stainless cold cup or a 20-ounce stainless steel water bottle.
- Board Banana: Lush, verdant foliage on a 24-ounce cold cup, featuring FARM Rio's classic Board Banana pattern with a banana-topped straw.
- Lenco Azulejo: Intricate, hand-painted tile designs reminiscent of azulejo artwork in shades of blue and white, paying tribute to Brazilian handkerchiefs or scarves (lenco). This design can be found on the 24-ounce stainless tumbler and 14-ounce ceramic mug, graced by the presence of a macaw and toucan.
- Banana Leaves: Exotic banana leaves saturated in rich hues of magenta, gold, and jade green take center stage on a 16-ounce stainless steel tumbler with a moody green background.
The FARM Rio x Starbucks collection will be available for purchase starting May 13 at Starbucks stores across the U.S. and Canada. Select Starbucks stores in Brazil, Latin America, and the Caribbean will launch the collection on May 20. And if that weren't enough, you can actually earn free coffee grounds through Starbucks' ground-y program (yup, your plants will be in caffeine heaven)! So go ahead, live life on the edge with this exciting collab, and don't forget to stay caffeinated !
- The Starbucks and FARM Rio collaboration extends beyond drinks, offering a captivating array of summer essentials like cups, tumblers, and mugs adorned with vibrant, pattern-forward designs, perfect for chasing away the Monday blues.
- Mariana Leal, FARM Rio's head of collaborations, emphasizes that the collaboration embodies the energetic and colorful spirit of FARM Rio, making each coffee adventure more unforgettable.
- The FARM Rio x Starbucks collection includes five enchanting prints, such as the Banana Mix, Board Banana, Borogodo, Lenco Azulejo, and Banana Leaves, offering a unique blend of bold colors, botanicals, and tropical flair.
