Stable earnings in domestic animal industry persist amidst economic downturn of 2024
The German pet market continued to show stability in 2024, according to the Industry Association for Pet Supplies (IVH) and the Central Association of Zoological Specialist Businesses (ZZF). Despite the tense economic situation, the market was able to maintain its sales level from previous years.
Georg Müller, chairman of the IVH, reported that the pet supplies market developed stably in 2024. The total turnover of the German pet market in 2024 was around seven billion euros, with the online sector generating approximately 1.5 billion euros. The stationary specialist and food retail sector accounted for around 5.4 billion euros.
The wild bird food sector in the German pet market saw a significant boost, generating an additional 145 million euros in 2024. However, no information was provided about the turnover of the wild bird food sector or its comparison to the previous year.
In the pet food category, cat food achieved the largest increase, with a 1.3% rise in turnover compared to the previous year, amounting to approximately 4.4 billion euros. Despite the lack of specific sales figures, the strong share of cats within premium or specialized niches suggests that cat food sales likely represent a significant proportion of the market's value.
Unfortunately, no precise monetary figure for cat food sales solely in Germany for 2024 is publicly available. It's worth noting that Germany has the largest cat population in Europe, with about 15.7 million cats, and a mid-range per-capita cat ownership rate of 18.6%. The total European pet food market revenue in 2023 was about €29.3 billion, with the combined dog and cat food market in Europe valued at $27.5 billion in 2024.
Sales of pet accessories in 2024 saw a slight decrease of 0.6%, with a turnover of around 1.1 billion euros. No information was given about the total turnover of the German pet market or its comparison to the previous year.
Müller also mentioned that the turnover with pet food was slightly below the inflation rate in the comparison period. He did not provide specific details about the changes in other animal species' food segments.
In conclusion, the German pet market demonstrated resilience in 2024, with the wild bird food sector and pet food category experiencing growth, despite a slight decrease in pet accessories sales. However, more detailed information about specific segments and their growth rates would provide a more comprehensive understanding of the market's performance.
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