Partnership announced between Target and Kendra Scott ahead of the festive season

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Kendra Scott and Target Join Forces for Affordable Jewelry Collection

Get ready to dazzle on a budget! On October 22nd, Target and Kendra Scott will team up to bring you an affordable jewelry and accessories line that will be available online and in selected Target stores. Prices will start at just $15, with most items under $40.

This collection, known as "Kendra Scott at Target," boasts over 200 unique pieces. Expect to find newly designed items exclusive to Target, such as necklaces, rings, and earrings, as well as ring dishes and jewelry storage. Quality is key here, with genuine stones, 14K gold over brass, and other premium metals featured in the collection.

Don't worry; this isn't a limited-time collaboration. Target and Kendra Scott plan to regularly refresh the collection with a rotating selection of items, some of which will carry over from season to season.

Taking a page from Target's "cheap-chic" history, this partnership echoes their earliest days when they partnered with Michael Graves. This partnership, established in 1997, ran for an impressive 15 years and produced over 2,000 exclusive products.

Launching right as holiday shopping kicks into gear, these affordable gifts are sure to be a hit. Kendra Scott's mission – centered around family, fashion, and philanthropy – aligns perfectly with the spirit of the holiday season.

"We're thrilled to partner with Target," Kendra Scott, founder and Chief Creative Officer, stated. "Target has a strong presence in our local communities, which is incredibly important to us. Together, we're introducing a stylish, quality collection that celebrates both brands' commitment to our communities."

Kendra Scott is no stranger to direct sales, with over 130 brick-and-mortar stores and pop-up locations, as well as wholesale partners like Neiman Marcus, Nordstrom, and Bloomingdale's. At Target, Kendra Scott will have dedicated online and in-store space. In-store displays in the jewelry and accessories department will be branded and styled uniquely, and each company is enhancing their hometowns for the collaboration, with special experiences at Target stores in Edina, Minnesota, Katy, Texas, and the Austin Arboretum in Texas. These flagship locations will host in-store launch activations on Sunday, October 22nd.

"Target is renowned for democratizing style, and I'm immensely proud of how our partnership with Kendra Scott builds on that legacy," said Jill Sando, Target's Chief Merchandising Officer.

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The collaboration between Kendra Scott and Target is set to revolutionize the market with an affordable jewelry collection that would be available online and in stores, starting from $15.
This collaboration, named "Kendra Scott at Target," offers more than 200 new items designed exclusively for Target, including necklaces, rings, earrings, ring dishes, and jewelry storage, made with high-quality materials such as genuine stones, 14K gold over brass, and premium metals.
Target and Kendra Scott aim to make this collaboration a long-term venture, with plans for regular updates to the collection, featuring some seasonal items that will carry over.
In the realm of fashion and lifestyle, this partnership resembles Target's early collaboration with Michael Graves, which ran for 15 years and produced over 2,000 exclusive products.
As the holiday shopping season begins, these affordable and stylish gifts from Kendra Scott, with their focus on family, fashion, and charity, are expected to make a significant impact on the market.