Over 300,000 units of the latest Thermomix model have been sold
Let's Dish on the Latest Thermomix Sensation!
The TM7 Thermomix, baby! Ever since it hit the market back in February, it's been causing a stir among kitchen enthusiasts. Manufacturer Vorwerk is reeling from the enthusiasm, reporting over 300,000 orders already - that's way more than they expected!
After six long years, we've got ourselves a new generation of the beloved kitchen machine. And let me tell you, the TM7 is packing some serious upgrades!
The new baby costs €1,549, a €50 price bump over its predecessor. But don't let that slight increase concerns ya - it's well worth it. The TM7 is manufactured in Wuppertal and two factories in France, including a brand-new factory in Donnemain-Saint-Mames, promising to boost production significantly.
But what about that delicious TM7 goodness? Well, now you can cook food without a lid, thanks to a fantastic new safety locking system. And its touchscreen? A whopping 10-inches - it's gonna make following recipes super easy.
A digital twin function offers real-time action visualization, and the motor's been revamped for more power with less noise. The Varoma steamer capacity has jumped by 45%, perfect for bigger meals and batch cooking. And yes, it supports over 20 cooking modes, from slow cooking to sous-vide and beyond.
Sustainability is a big focus too, with approximately 30% of materials being recycled and the black color design contributing to eco-friendly production. And don't worry about noise and scratch resistance - the mixing bowl's got you covered with its plissé pattern.
The TM7 also offers connectivity and customization, with user profile customization and enhanced integration with smartphones and PCs. It's not just an appliance; it's your connected cooking hub!
Now here's the kicker - Vorwerk aims to make €2 billion with the Thermomix this year. That's quite a jump from 2024's sales and would be their highest amount ever. Keep your eyes peeled and your wallets ready, folks!
And believe it or not, there are around 6 million people subscribing to Vorwerk's Cookidoo recipe platform. That's a staggering increase of 900,000 from the previous year! Even their second most important product, the Kobold vacuum cleaner, didn't quite meet expectations. Nevertheless, the TM7 Thermomix is undeniably Vorwerk's star player. They sold 1.2 million units worldwide in 2024, with the Thermomix accounting for over half of their revenue. It's offered in 58 countries and has been around since 1971. Impressive, huh?
So there you have it – the TM7 Thermomix's mind-blowing new features, impressive sales projections, and unmatched popularity. Time to put your cooking skills to the test with the newest and ‘hottest’ kid on the block!
The TM7 Thermomix isn't just a kitchen appliance; it's a valuable lifestyle addition, revolutionizing home-and-garden routines with its advanced technology and gadgetry. Its popularity in the home-and-garden and lifestyle sectors is evident with the significant increase in orders and the growing number of subscribers to Vorwerk's Cookidoo recipe platform, reaching an astounding 6 million users.
