Nine out of ten Italians express worry over food waste as a sustainability issue
Italians are making a significant shift towards sustainable living, according to a study conducted by EngageMinds Hub, a research center specializing in consumer psychology and health at the Catholic University of Cremona.
The study reveals that seven out of ten Italians are adopting sustainable behaviors, with a notable focus on limiting food waste (89%) and buying seasonal products (80%). While the specific detailed behaviors from the study are not fully outlined, Prof. Michele Paleologo—an expert affiliated with EngageMinds Hub—explains that consumption patterns among Italians are shifting with sustainability in mind.
Common sustainable behaviors generally promoted in similar studies include a preference for local, seasonal, and organic products; reduction of food waste; adoption of plant-based diets or reduced meat consumption; and support for sustainable food production systems. Additionally, the study suggests increased use of renewable energy sources like solar panels and energy-saving measures at home such as efficient appliances and lighting.
The study also highlights the inclination of Italians towards sustainability across various fields, including food and energy. Two-thirds of Italians are more inclined towards sustainability than convenience in their daily behaviors. This shift is not just theoretical, but is being reflected in the daily lives of Italians.
The study suggests that social communication has played a role in the establishment of sustainable food behaviors among Italians. Women and university graduates are more inclined to adopt sustainable food behaviors (respectively 77% and 78%). Interestingly, left-wingers in Italy are more inclined to adopt sustainable food behaviors (79%).
The greater attention towards food waste is influenced by the need for frugal consumption approaches due to increasing poverty in Italy. The concept of sustainability is becoming a real criterion for choice in everyday life for many Italians, according to Graffigna, the director of EngageMinds Hub. The study provides a snapshot of the potential for a sustainable society in Italy.
In conclusion, the study suggests a shift in Italian society towards more sustainable behaviors, reflecting a growing awareness and commitment to responsible consumption and energy use. For more precise insights into the exact sustainable actions identified in the study, accessing the full study or related publications from EngageMinds Hub or Prof. Paleologo would provide the most accurate insights.
- Italians' shift towards sustainable living, as per a study by EngageMinds Hub, is evident in their adoption of sustainable behaviors, such as limiting food waste and buying seasonal products.
- The trend towards sustainable living among Italians includes a preference for local, seasonal, and organic products, reduction of food waste, and adoption of plant-based diets or reduced meat consumption.
- The study also indicates that Italians are inclined to use renewable energy sources like solar panels and implement energy-saving measures at home.
- The study further reveals that two-thirds of Italians prioritize sustainability over convenience in their daily behaviors, and this shift is not just theoretical but is being reflected in their lifestyles.
- Social communication, particularly among women, university graduates, and left-wingers, has played a significant role in establishing sustainable food behaviors among Italians, according to the study.
