Marketing executive Lydia Kind is ascending to the top position within Westwing's marketing department.
New CEO at Westwing: Lydia Kind Steps In
Lydia Kind, a renowned figure in the marketing industry, has taken up the reins at Westwing as the company's new CEO. Her arrival follows the departure of Rik Strubel, who joined Douglas as the Executive Vice President of Marketing.
Kind, known for her strong sense of aesthetics and passion for excellent marketing, has spent the past 2.5 years driving the renewal of the Westwing brand. Before joining Westwing, she worked at Zalando for over 7 years, most recently as Global Creative Director. She also held positions at branding agency Another Slang and fashion brand Diesel as Senior Marketing Manager.
In her new role, Kind plans to position Westwing as a premium one-stop destination for the Home & Living sector. She aims to continue building Westwing into the super brand in design, with a clearer focus, stronger collaboration, and creative excellence at its core.
Rik Strubel's departure from Westwing marked a significant change in leadership. It may have created a leadership vacuum that Kind is now filling. Her strategies for Westwing may be in response to the challenges posed by Strubel's departure.
Westwing CEO Andreas Hoerning praised Kind for taking the brand to a new level. He expressed confidence in her ability to lead Westwing forward. The change in leadership at Westwing could potentially impact the company's direction and future.
Kind's tenure as the CEO of Westwing follows Strubel's departure. The article about her appointment was published in "Campaign Germany", which is part of the Oberauer publishing group. Kind's aim is not to reinvent Westwing, but to ensure it shines even more.
Strubel, on the other hand, has found a new home at Douglas. His departure from Westwing may have been a strategic move, paving the way for Kind's leadership. Westwing and Douglas, two leading companies in their respective sectors, will now forge ahead under new leadership.
In conclusion, Lydia Kind's appointment as Westwing's CEO is a significant development in the company's history. Her experience, vision, and passion for marketing make her a strong candidate to lead Westwing to new heights. The future of Westwing under Kind's leadership remains to be seen, but one thing is certain - it promises to be an exciting journey.
