Marico Limited appoints Fatima Sana Shaikh as the new endorser for Kaya skincare products
In an exciting development, Indian FMCG company Marico Limited has announced Fatima Sana Shaikh as the new Brand Ambassador for Kaya skincare products. This partnership marks a powerful step forward in the evolution of the brand.
Fatima Sana Shaikh, a former journalist and now a renowned actress, believes that Kaya skincare products cut through the noise in the skincare industry. She appreciates the brand's wide range of skincare products, co-created with dermatologists, and built on trust.
Akash Banerji, Executive Vice President at Marico, expressed his delight, stating that Fatima brings a perfect balance of confidence, relatability, and a progressive take on beauty. He believes she embodies the values of today's Indian beauty seeker, being real, self-assured, and unfiltered.
Kaya's skincare product range is designed to simplify routines and deliver visible results for Indian skin. It seamlessly blends clinical expertise with gentle, effective formulations. With over 75 efficacious science-based skincare products, Kaya is trusted for its science-backed skincare and has 20+ years of dermatological expertise for Indian skin.
The skincare product range includes solutions for various skincare concerns like acne, dullness/pigmentation, sun protection, ageing, and more. It also extends to hair and body care products. Kaya skincare aims to bring ease and simplicity back into the skincare journey, believing that science should empower and not complicate.
The new chapter combines storytelling with skincare science, as Fatima Sana Shaikh will be at the forefront of sharing Kaya's message. Beauty, according to Kaya, is led by knowledge, not noise.
(ADVERTORIAL DISCLAIMER: The above press release has been provided by VMPL.)
As we embark on this new chapter, we look forward to seeing how Fatima Sana Shaikh will help Kaya continue to revolutionize the skincare industry, offering skincare products that truly cater to the needs of Indian skin.
