Macy's resurrects the 'July Black Friday' discount event
Major Retailers Launch Summer Sales Events Amidst Back-to-School Season
In the lead-up to the new academic year, popular retailers such as Macy's, Wayfair, Walmart, and Target are offering enticing discounts as part of their summer sales events.
Macy's, known for its annual "Black Friday in July" sale, is running the event from Wednesday to Sunday, offering a variety of deals on clothing, accessories, jewelry, beauty products, and home goods. The sale coincides with the back-to-school season, providing families with an opportunity to stock up on essentials at reduced prices.
Additionally, Macy's is celebrating "Christmas in July," offering holiday-themed products and deals from Friday onwards. This celebration provides a sneak peek into the holiday season and allows customers to start their holiday shopping early.
Macy's sales event is not exclusive to its physical stores; customers can also access the deals online or through the Macy's app. Moreover, Macy's credit card revenue saw a significant increase of 31% to $154 million in Q1, indicating the success of their marketing strategies.
Neil Saunders, GlobalData managing director, stated that the "Black Friday in July" sale by Macy's is an attempt to drive sales and volume. The sales event is part of a broader trend among retailers to attract customers during the summer months.
Wayfair launched its five-day "Black Friday in July" event on Thursday, offering up to 80% off on various home products such as mattresses, linens, and dinnerware sets. Wayfair also runs a "72-Hour Clearout" sale around August, featuring up to 60% off furniture and home decor, plus extra benefits for rewards program members.
Walmart and Target held sales earlier this month that included discounts on back-to-school items. Although specific event names similar to Macy's campaigns are less highlighted publicly, these retailers typically feature extensive promotions during this period across various product categories.
In summary, Wayfair, Walmart, and Target are all participating in summer sales events, with Wayfair's "Black Friday in July" and "72-Hour Clearout" sales offering significant discounts on home products. Macy's "Black Friday in July" sale and "Christmas in July" celebration provide a summer-time alternative to the traditional Black Friday sales event, offering deals on a wide range of products.
| Retailer | Summer Sale Event | Highlights | |-----------|-----------------------------------------------------|--------------------------------------------------------------------------------------------------| | Wayfair | "Black Friday in July" (late July), 72-Hour Clearout (early August) | Up to 80% off, flash deals, app early access, rewards program offers | | Walmart | Summer sales competing with Amazon Prime Day (early July) | Broad summer discounts, though specific event names less emphasized | | Target | Summer sales competing with Amazon Prime Day (early July) | Similar to Walmart, includes wide-ranging discounts, no specific branded event like Macy's noted|
Shoppers can take advantage of these deals to make their summer shopping more affordable and prepare for the back-to-school season.
- The back-to-school season has seen major retailers like Macy's, Wayfair, Walmart, and Target launching their summer sales events, offering home goods, clothing, accessories, and more at reduced prices, making shopping more affordable for families.
- Ahead of the holiday season, Macy's celebrates "Christmas in July," offering holiday-themed products and deals, allowing customers to start their holiday shopping early and take advantage of deals and discounts.
- In an attempt to attract customers during the summer months, online retailer Wayfair is running a "Black Friday in July" event, offering up to 80% off on home products like mattresses, linens, and dinnerware sets, alongside a "72-Hour Clearout" sale in August for further savings on furniture and home decor.
