Introducing Fabletics' new Any-Wear line of activewear
Fabletics, the activewear brand backed by actress Kate Hudson since its founding in 2013, has announced the launch of its latest collection — Any-Wear. This collection, designed to allow customers to wear Fabletics 24 hours a day, 7 days a week, is now available in Fabletics stores across the U.S. and Europe, as well as online.
Jennifer Chevchek, vice president of Women's Design at Fabletics, explained that the Any-Wear Collection is designed to be versatile, suitable for any occasion and any time of the day. The collection consists of 18 different pieces, including pants and a new midi dress style, and is designed to be mixed and matched for a personalised look.
Fabletics has been expanding its offerings over the past few years, introducing new collections and products regularly. In July 2021, the company's parent company, TechStyle Fashion Group, announced that it had engaged banks to prepare for an Initial Public Offering (IPO). If successful, this would add to the wave of public listings by e-commerce companies recently. Fabletics is reportedly aiming for a valuation of more than $5 billion.
The Any-Wear collection is not the first venture into versatile clothing for Fabletics. Previously, the company launched a loungewear line called Lounge. Fabletics has also expanded beyond selling apparel and introduced a fitness app in March last year.
In response to the growing trend of casualizing workwear and consumers seeking versatile styles, the latest Any-Wear collection was partly designed. The collection caters to sizes XXS to 4X, ensuring inclusivity in its offerings.
Fabletics' Any-Wear collection is another step in the company's ongoing efforts to expand its style portfolio. The brand has been successful in capturing the activewear market, and with the launch of the Any-Wear collection, it aims to cater to the needs of customers seeking versatile, comfortable, and stylish ss activewear for everyday wear.
