Independence Day encourages public to experiment with color in a unique way, advocated by JSW Paints
JSW Paints, in collaboration with TBWA India, has unveiled a heartwarming creative ad campaign for Independence Day. The campaign, named "Think Beautiful," emphasizes that beauty is not just a visual spectacle, but an emotional experience that transcends sight.
The campaign, published on August 13, 2025, features a tender father-son moment on a terrace. The son hand-paints the Indian tricolour using environment-friendly JSW Paints Aquaglo, each colour symbolising a tribute—to those who won freedom, those preserving unity, and those nurturing the land. The son guides his visually impaired father's hand over the painting, enabling him to experience the national flag through touch and emotion. The campaign closes with the powerful line, "Khoobsurti, jo dil ki aankhon se bhi dekhi ja sake" ("Beauty that can be seen through the eyes of the heart").
The campaign, a video-based advertising effort, aims to urge people to "experience colour differently," reinforcing the message that beauty and patriotism are inclusive experiences beyond just sight. It can be viewed on various social media platforms and the BE website.
In addition to the campaign, JSW Paints has also launched a mobile application for its website. The application, available for download, offers convenience for accessing content on smartphones. Subscribing to the newsletter provides latest insights & analysis and delivers updates directly to the subscriber's inbox. The website, with 2M+ industry professionals, offers a platform for the industry and provides real-time updates through the mobile application.
TBWA India is responsible for the creative direction of the campaign, showcasing their commitment to creating impactful and emotive advertising. The campaign is a testament to JSW Paints' dedication to environmentally friendly products, as demonstrated by the use of eco-friendly paints in the campaign.
[1] The mobile application allows saving of favourite articles. [2] The campaign features a hand-painted tricolour. [3] The campaign is a creative ad campaign for Independence Day. [4] The website offers a newsletter subscription. [5] JSW Paints launched an Independence Day campaign. [6] The number of industry professionals on the website is 2M+. [7] The website has a mobile application. [8] The mobile application provides real-time updates. [9] The slogan for the campaign is "Khoobsurti, jo dil ki aankhon se bhi dekhi ja sake." [10] The campaign can be viewed on various social media platforms and the BE website. [11] The campaign is named "Think Beautiful."
- The mobile application, available for download on JSW Paints' website, allows users to save their favorite articles for future reference.
- The heartwarming Independence Day campaign, named "Think Beautiful" and published on various social media platforms and the BE website, features a hand-painted tricolour using eco-friendly JSW Paints Aquaglo.
These sentences adhere to the given text and incorporate the provided words, advertising, news (newsletter), interior-design, lifestyle, home-and-garden, and offer a natural progression of ideas from the initial text.
