Gaming company collaborates with Brazilian artistic team
BGaming, a leading name in online gaming, has partnered with the award-winning street art duo, Clandestinos Art, for a unique collaboration at SiGMA Americas 2024. This partnership, which marks BGaming's ongoing commitment to supporting local talent and creative causes, brings together gaming and contemporary art in a celebration of creativity and social impact.
The collaboration will be on display at SiGMA Americas, one of the leading gaming industry events, taking place in São Paulo from the 23rd to the 25th of April. BGaming's stand at the event (D40) will feature the distinctive illustrations of Clandestinos Art, showcasing the duo's unique artistic approach and bold, striking style.
Clandestinos Art, comprising Bruno Smoky and Shalak Attack, have over 20 years of mural-creating experience and are known for their powerful urban art and social commentary. For this collaboration, they have created digital illustrations of BGaming's game characters, remaining true to their artistic styles while interpreting the characters in a vibrant and engaging way.
In addition to the stand at SiGMA Americas, BGaming will be integrating the illustrations into various aspects of the event. This includes a charitable initiative where they will sponsor an activity to inspire children to enjoy art. Together with art educators from the A7MA Institute, they will paint murals on the facades of houses, fostering creativity and promoting art education.
BGaming will also be making a charitable donation of €10,000 to the A7MA Institute, an organisation dedicated to supporting underprivileged communities through education, arts programs, and empowerment initiatives. A portion of the proceeds from the event and the sale of special edition artwork and merchandise will support the A7MA Institute's scholarships and community projects.
To complement the collaboration, BGaming has launched a limited edition merchandise collection inspired by the unique art created with Clandestinos. The collection includes apparel like t-shirts, hoodies, and caps featuring bold designs and graphics that blend BGaming’s signature gaming motifs with Clandestinos’ street art aesthetics. The collection is available exclusively at SiGMA Americas 2024 and through BGaming’s official platforms for a limited time.
Kate Puteiko, Chief Marketing Officer at BGaming, expressed her excitement about the collaboration, stating, "We are thrilled to collaborate with Clandestinos Art for the SiGMA Americas event. Their unique artistic style and powerful social commentary perfectly align with our brand values, and we are excited to bring a fresh cultural perspective to the gaming world."
Clandestinos Art also expressed their enthusiasm for the collaboration and wished BGaming luck at the SiGMA Americas event. This collaboration between BGaming and Clandestinos Art at SiGMA Americas 2024 is more than just a fusion of gaming and contemporary art; it's a testament to the power of creative partnerships and the potential they hold for social good.
During the SiGMA Americas 2024 event, BGaming's stand (D40) will display the vibrant digital illustrations of Clandestinos Art, combining gaming and contemporary art in a unique fusion. Furthermore, BGaming will sponsor a charitable children's art activity, collaborating with art educators from the A7MA Institute to paint murals on home facades, promoting art education and creativity.
