Four Eco-Friendly Packaging Strategies to Showcase Your Brand's Environmental commitment
Industrial brands are increasingly focusing on promoting a Green Mission, and one of the key areas they are targeting is sustainable packaging. This shift towards eco-friendly options is not only beneficial for the environment but also aligns with consumer preferences for brands that prioritise sustainability.
The Role of Sustainable Packaging Materials
Several sustainable packaging materials and solutions are gaining traction. Among them are recycled paper products, recycled plastics, biodegradable fillers, innovative paper packaging designs, and a commitment to circular economy and sustainable forestry practices.
Recycled Paper Products
Corrugated cardboard, kraft paper, and molded cardboard inserts made from 100% recycled content with high post-consumer waste are central to low-impact sustainable packaging. These materials are widely recyclable, biodegradable, and renewable, making them suitable for shipping boxes, mailers, padding, and sealing tapes.
Recycled Plastics
High-density and low-density polyethylene (HDPE, LDPE) films made with high recycled content are lightweight and resource-efficient alternatives to metal and glass. While they can be recycled through thin-film collection programs, they are not compostable.
Biodegradable Fillers
Cornstarch-based packing peanuts and molded foams provide compostable alternatives to traditional styrofoam, dissolving in water or composting safely, reducing landfill waste and litter.
Innovative Paper Packaging Designs
Paperboard containers like Sonoco’s Paper Can Paper Bottom, made with at least 70% recycled paperboard, meet strict recyclability standards, improving circularity and consumer recycling rates while retaining product appeal.
Circular Economy and Sustainable Forestry Practices
Brands should favour packaging suppliers who incorporate circular economy principles by using renewable, recyclable, and recycled materials sourced from certified sustainable forestry (FSC, PEFC). This supports biodiversity and ensures future raw material supply.
Sustainable Labels and Packaging Services
Partnering with experts in sustainable packaging and labeling can help brands overcome concerns about cost, performance, and recyclability through innovative materials and technical guidance tailored to sustainability goals.
Water-Soluble Packaging: A Sustainable Packaging Innovation
In addition to these options, water-soluble packaging is emerging as a sustainable packaging innovation. This transparent, thin, and translucent packaging is made from an odorless substance called polyvinyl alcohol (PVA). It biodegrades in water and leaves no residue behind, making it a promising solution for industries seeking to reduce waste and promote a greener environment.
Water-soluble packaging is commonly used for laundry and medical waste, but it also has applications in food items, detergent pods, agricultural, and chemical applications. Some water-soluble films or sachets even decompose when placed into hot, boiling water.
Salman Shahid, the CEO of OXO Packaging, a company committed to delivering tailored and sustainable packaging solutions, underscores the importance of sustainable packaging innovation. With an M.Phil and an MBA in Marketing, Shahid is leading the charge towards a greener future for packaging.
In conclusion, by prioritising packaging solutions that combine high recycled content, recyclability, biodegradability, and innovation in design, industrial brands can boost consumer recycling, reduce environmental footprint, and maintain product protection and brand integrity, all while promoting a greener environment.
Read also:
- Eliminating the lingering scent of smoke: Cleaning strategies and additional advice
- Epic Tale of Princess Kaguya: A Timeless Classic
- Davao Oriental explores innovative and non-traditional strategies to resolve energy and water shortage issues
- Enhancing Skin Wellness: Examining Hibiscus' Role in Boosting Skin Health
