Elderly-focused Online Ideas Contest Launched by Peers
Classmates Social Network Launches Competition for Blogger Project Concepts
In an exciting development, the "Classmates" social network is initiating a competition for bloggers, aiming to discover innovative project concepts. The successful creators of the top ideas will be rewarded with cash prizes and the opportunity to debut their own show on OK. A skilled production team will handle the project, managing shooting, production, and extensive promotion within the social network.
Over the past two seasons of "BlogShow," approximately 200 authors have taken part, amassing a total view count of 72 million for the winning shows. For the third season, the focus is on the active demographic of the "Classmates" audience—the Silver Age. Consequently, proposals should be tailored to the preferences of this group, heavily active in video consumption, commenting, and content sharing.
Maria Vorobyeva, the Director of Content Partnerships at VK, stated, “We're keen on appealing to the interests of the Silver Age audience on 'Classmates,' as they are an integral part of the platform's community.” Priority will be given to ideas encompassing health, cooking, crafts, psychology, gardening, and practical advice. However, submissions from other fields will be considered provided the author articulately demonstrates the project's relevance among older users.
To participate, participants must meet the following criteria: original content creators on OK who have published at least 12 posts in the last month and possess a verified group. Entrants are expected to prepare a project presentation, including a justification, a script for one episode, and a preliminary budget for the project's implementation.
It's worth noting that each idea's author retains exclusive rights to all created materials, solely premiered on OK and stored in their group.
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- The competition for bloggers on the Classmates social network encourages innovative project concepts in fields such as health-and-wellness, food-and-drink, and home-and-garden, appealing to the Silver Age demographic.
- Building on the success of the previous two seasons of "BlogShow," with a combined view count of 72 million for the winning shows, the third season seeks to focus on content that resonates with the health, cooking, crafts, psychology, gardening, and practical advice interests of the older audience.
- In the pursuit of online education and self-development, the Classmates social network competition also welcomes proposals from other fields, provided the author effectively demonstrates the project's relevance and appeal to the older user base.
