Dyson Introduces Styling Spray to its Chitosan Haircare Line for the First Time
Dyson Introduces New Chitosan™ Multi-Use Styling Spray
Dyson, known for its innovative technology in vacuum cleaners and hair care tools, has expanded into haircare formulas with the introduction of their new Chitosan™ multi-use styling spray. This versatile product is set to hit the market in August, offering a solution for flexible all-day hold, frizz control, and maintaining polished, frizz-free looks in various climates.
The Dyson Chitosan™ multi-use styling spray is powered by chitosan, a complex macromolecule derived from oyster mushrooms. This natural polymer is known for its conditioning properties, providing a lightweight formula that conditions the hair without weighing it down.
The multi-functionality of the Dyson Chitosan™ multi-use styling spray makes it ideal for setting finished styles, reviving previous styles, and restyling new shapes throughout the day. It creates a strong yet natural hold that allows movement without stiffness or crunchiness, making it suitable for all hair types but particularly effective at reviving wavy, curly, and coily textures.
One of the key benefits of the Dyson Chitosan™ multi-use styling spray is its ability to control frizz and flyaways, especially in humid conditions. It helps hair survive and thrive even in summer humidity by maintaining the hair’s shape without stiffness. Additionally, it smooths hair to minimize frizz and unruly strands, ensuring a polished look.
The Dyson Chitosan™ multi-use styling spray is designed to be used as the final step in a styling routine to add movement and shine. To further enhance the styling experience, Dyson recommends using the Pre-Style Cream before styling to prime, condition, and hold the hair. After styling, the Post-Style Serum can be used to add definition and hydration.
The full-size 165ml bottle of the Dyson Chitosan™ multi-use styling spray is priced at £62.99. A refill option for the product is available for £54.99. However, US pricing for the Dyson multi-use styling spray is yet to be announced.
With its pleasant fragrance, combining bergamot, floral, and musk notes, the Dyson Chitosan™ multi-use styling spray promises to be a high-performance, versatile hair product suitable for daily use to maintain polished, frizz-free looks in various climates.
The Dyson Chitosan™ multi-use styling spray not only caters to the fashion-and-beauty sector by offering a versatile hair solution, but also envisions to impact the lifestyle of individuals striving for frizz-free, polished looks in diverse climates, especially during summer humidity. With its expansion into haircare formulas, Dyson's technology is now reaching beyond vacuum cleaners and haircare tools, diving into the realms of home-and-garden and technology as well, with the potential for the product's refill option to be integrated into the smart home systems of the future.
