Domestic Cosmetics for a Comfortable, Radiant Skin Experience

In the heart of Southeast Asia, Singapore's beauty industry is making a name for itself by blending scientific innovation, cultural nuance, and lived experiences. This unique blend is reflected in a growing number of homegrown brands that are setting an agenda defined by thoughtful creation and authentic identity, rather than mere imitation.

One such trailblazer is Re:erth, a brand that has created a sunscreen formula specifically designed for the tropical climate. Its formulation is not only scientifically advanced but also mindful of local environmental conditions, making it a standout among local products that go beyond being mere adaptations of international lines. Re:erth Radiance Defence, priced at $65, offers broad-spectrum protection against UVA, UVB, blue light, and pollutants, all while leaving no greasiness, white cast, or pilling.

Another local brand making waves is Romi Beauty. Their Lip Treat Oil, priced at $TBC, is a testament to the brand's commitment to quality and innovation. The formula includes nine peptides, ceramides, and a blend of 17 oils, providing cushioning hydration, sustained care, and buildable colour. The oil also features a cooling metal tip for precise application, smoothing lip texture over time.

Collaborations between local creatives and global beauty giants are also shaping the Singaporean beauty landscape. Shavonne Wong, a local makeup artist, recently collaborated with Shu Uemura on a limited-edition cosmetic collection. One of the standout products from this collaboration is the Shu Uemura Eye Sculpt Eyeshadow Palette in Mauve Adrenaline, priced at $106. This palette blends iridescent shimmer with natural pigments, offering a versatile range of colours for a variety of looks.

Beplain's Mung Bean pH-Balanced Cleansing Foam is another example of local expertise being harnessed to create a product that resonates with the region. Developed collaboratively, this cleanser utilizes mung bean, a culturally familiar ingredient, reflecting the integration of scientific formulation with regionally relevant botanicals.

Brands like Faux Fayc, Reflections Organics, and Handmade Heroes also exemplify the local beauty ecosystem's focus on innovation tailored to local needs, ethical and natural formulations, and cultural storytelling. Faux Fayc, known for their Fauxlash Mascara Duo, started online and grew into a major player in Singapore’s beauty scene, catering to local preferences and digital-savvy consumers. Reflections Organics and Handmade Heroes, on the other hand, emphasize natural, vegan, gluten-free, and cruelty-free ingredients, crafted with care rooted in cultural and ethical values that resonate with Singaporean and broader Southeast Asian consumers.

The Vogue Singapore 'Home' issue, set to be released on 13th July 2025, is another exciting development in Singapore's local beauty scene. The issue can be pre-ordered online or picked up on newsstands, offering a platform for these innovative and culturally resonant brands to showcase their offerings to a wider audience.

In conclusion, Singapore's beauty industry is thriving, with homegrown brands like Re:erth, Romi Beauty, Beplain, Faux Fayc, Reflections Organics, and Handmade Heroes leading the way in innovation, ethical formulations, and cultural storytelling. These brands are setting an agenda defined by thoughtful creation and authentic identity, reflecting Singapore’s evolving identity in beauty beyond just global trends.

Re:erth, a homegrown brand in Singapore, has designed a sunscreen formula that caters to the tropical climate, incorporating scientific innovation and environmental consciousness.
The Radiance Defence sunscreen by Re:erth offers broad-spectrum protection against UVA, UVB, blue light, and pollutants, while maintaining a non-greasy, non-greasy, and non-pilling finish.
Romi Beauty, another local brand, showcases its commitment to quality and innovation with its Lip Treat Oil, which includes nine peptides, ceramides, and a blend of 17 oils for hydration, care, and color.
Collaborations between local artists like Shavonne Wong and global beauty giants such as Shu Uemura are shaping the Singaporean beauty landscape, with products like the Eye Sculpt Eyeshadow Palette in Mauve Adrenaline standing out.
Beplain's Mung Bean pH-Balanced Cleansing Foam embodies local expertise, integrating mung bean, a culturally familiar ingredient, into a scientifically formulated product.
Brands like Faux Fayc, Reflections Organics, and Handmade Heroes prioritize innovation geared towards local needs, ethical formulations, and cultural storytelling, growing into major players in Singapore’s beauty scene.
The Vogue Singapore 'Home' issue, set to be released in 2025, provides a platform for local beauty brands to showcase their offerings to a wider audience, reflecting Singapore’s evolving identity in beauty and fashion.
Singapore's beauty industry is demonstrating its global impact through brands that blend scientific innovation, cultural nuance, and lived experiences, setting an agenda defined by thoughtful creation and authentic identity.
In the realm of health-and-wellness, skincare and wellness brands contribute to the global conversation on beauty, incorporating research, creativity, and sustainability into their designs.
The fusion of food-and-drink, home-and-garden, technology, and shopping also enriches Singapore’s beauty scene, as the industry continues to evolve while remaining rooted in local tradition and culture.