Comprehensive Walkthrough for Crafting an Editorial Schedule Scheme
In the world of content marketing, managing an editorial calendar is essential for maintaining a consistent and organised approach to publishing quality content. Here are some top choices for editorial calendar management, along with key methods and features to consider.
Project Management Tools for Content Marketing
Project management platforms like ClickUp, Monday.com, Asana, Trello, Airtable, and Basecamp are popular options for managing an editorial calendar. These tools offer features like task tracking, collaboration, deadlines, status updates, and multiple views (calendar, board, list) to streamline content planning and workflow.
One key feature to look for is the ability to organise tasks as cards or items with detailed information including deadlines, assignees, content goals, draft links, and review stages. This allows flexible tracking from ideation to publication.
Collaboration and Communication
Choose tools with collaboration features such as tagging team members, leaving comments, and managing multiple workspaces. Platforms like Notion are particularly helpful for agencies handling several clients.
Effective communication is also crucial, and tools like Slack can be integrated into your editorial calendar management system to facilitate seamless information exchange among team members.
Visual Scheduling Flexibility
Opt for platforms that enable multiple content views (List, Board, Calendar) and drag-and-drop functionality to easily update schedules and workflows as things change. This visual flexibility is key to managing an editorial calendar effectively.
Specialized Tools for Content Marketing
For those focused on running a blog, dedicated editorial calendar software like CoSchedule is a strong contender. CoSchedule integrates social media and blog planning for multimedia content strategies, making it an ideal choice for content marketers.
Time Tracking and Integration
Time tracking is necessary to measure the ROI of content efforts and should ideally be integrated into the calendar. Hubstaff, for example, offers time tracking integration with most work tools, including their upcoming project management tool.
Using Templates and a Consistent System
Using templates when possible can speed up setup, and many tools and websites provide free editorial calendar templates tailored for different content marketing needs. Consistency in labelling and using these templates can help streamline the editorial process.
The Editorial Process at Hubstaff
At Hubstaff, the editorial process consists of 10 steps for creating successful blog posts. This includes conducting competitive research, preparing the header image and other visual materials, creating an outline for the blog post, and reviewing and approving the first draft before publishing.
Integrating Trello and WordPress
The integration between Trello and WordPress could save time currently wasted on scheduling and syncing across both platforms. Each post in Trello has all relevant documents, images, links, and discussions attached to one card, making it easy to access all necessary information in one place.
The Benefits of Using an Editorial Calendar
Using an editorial calendar can provide a clear view of content marketing efforts and help manage tasks, deadlines, and team work. It's beneficial to have a file repository platform integrated with the calendar for easy linking to content files.
Upon publication, the amplification team takes over to share the article and bring traffic to the blog. Each post in Trello can serve as a cover for the Trello card, aiding in quickly identifying posts on a busy board.
In summary, the best tools for managing an editorial calendar in content marketing balance robust task management, team collaboration, and visual scheduling flexibility. For smaller teams or simpler needs, Notion or Trello may suffice, while larger teams or complex workflows benefit from ClickUp, Monday.com, Airtable, or specialized tools like CoSchedule.
- To boost productivity and organization, content marketers can utilize project management tools like ClickUp, Asana, Trello, Airtable, and Basecamp, all of which offer features like task tracking, collaboration, deadlines, and multiple views for streamlined content planning.
- Integrating collaboration features, such as tagging team members, leaving comments, and managing multiple workspaces, are essential for platforms like Notion, especially for agencies handling various clients.
- Effective communication among team members can be facilitated using tools like Slack, which can be integrated into the editorial calendar management system for smooth information exchange.
- Visual flexibility is crucial when choosing a platform, allowing multiple content views (List, Board, Calendar) and drag-and-drop functionality to easily update schedules and workflows as needed.
- For blog-centric content marketers, specialized tool CoSchedule may be the ideal choice, featuring social media and blog planning for a well-rounded multimedia content strategy.
