"Cocoa-free chocolate manufacturer, Win-Win, secures £3M in funding to broaden its product line and extend its reach across the European market"
Win-Win, a pioneering food tech company based in the UK, has announced an ambitious expansion plan for major European markets, aiming to revolutionise the chocolate industry with its sustainable and delicious cocoa-free alternatives. The company, recognised for producing products that mirror traditional chocolate in taste, appearance, and texture, has secured significant funding and formed strategic partnerships to achieve its goals.
The expansion strategy includes a geographic focus on key markets such as Germany, France, Switzerland, the Nordics, and Benelux, with a simultaneous effort to strengthen its presence in the UK. Win-Win aims to increase brand visibility and market share across Europe, positioning itself as a leading cocoa-free chocolate brand.
To support this expansion, Win-Win has secured £3 million in funding. This investment will be utilised to enhance growth in both the UK and European markets, as well as to develop new product lines, diversifying their offerings and appealing to a broader customer base.
Win-Win's innovative approach to chocolate production has caught the attention of influential investors. The Series A funding round saw participation from The Oetker Collection, Foodlabs, Mustard Seed Maze, Gota Ventures, Paulig, and Kapital. This investment brings Win-Win's total raised to date to £8 million.
One of the key partnerships Win-Win has formed is with Martin Braun-Gruppe. This collaboration is expected to further enhance the company's product offerings and distribution capabilities. Win-Win is now the first cocoa-free alternative to chocolate in the Martin Braun-Gruppe portfolio, offering customers two of Win-Win's award-winning products: Win-Win vegan 'M.lk' and Win-Win dark cocoa-free chocolate alternatives.
Sven Wiszniewski of the Oetker Collection KG believes in Win-Win's transformative potential and their approach to reimagining ingredients like chocolate. Win-Win's CEO, Mark Golder, states that the current method of chocolate production isn't sustainable due to issues like climate change, reduced yields, spiraling prices, supply-chain uncertainty, rising prices, shrinkflation, and deforestation. Win-Win addresses these concerns by creating cocoa-free chocolate alternatives using innovative technology and abundant, natural ingredients.
Win-Win's products use up to 80 per cent less water, emit 82 per cent fewer CO2e emissions, and are produced at scale in the UK. This sustainable approach makes Win-Win an attractive option for businesses and consumers who value great taste, ethical sourcing, and environmental responsibility.
With the new funding and partnerships in place, Win-Win is well-positioned to continue its mission of delivering a sustainable and affordable alternative to chocolate, building a more sustainable food system, one chocolate treat at a time.
- Win-Win's innovative cocoa-free chocolate alternatives, made with sustainable practices and natural ingredients, have drawn the attention of investors, securing a total of £8 million in funding from The Oetker Collection, Foodlabs, Mustard Seed Maze, Gota Ventures, Paulig, and Kapital.
- To sustain its growth in both the UK and European markets, Win-Win has formed a strategic partnership with Martin Braun-Gruppe, which will strengthen the company's product offerings and distribution capabilities.
- In line with its expansion plan, Win-Win aims to establish a strong presence in key markets such as Germany, France, Switzerland, the Nordics, and Benelux, as well as bolster its position in the UK market.
- To appeal to a broader customer base and diversify offerings, Win-Win will use the £3 million investment to develop new product lines, focusing on healthy-cooking and sustainable-living lifestyles.
- By addressing the challenges of climate change, reduced yields, spiraling prices, supply-chain uncertainty, and deforestation in traditional chocolate production, Win-Win's cocoa-free alternatives support a more sustainable food system, offering customers a choice that aligns with their values of great taste, ethical sourcing, and environmental responsibility.
- With its focus on global-cuisines and home-and-garden lifestyles, Win-Win's mission extends beyond the chocolate industry, leveraging technology to create affordable, sustainable, and delicious food alternatives that contribute to a healthier and more eco-friendly lifestyle.
