By 2034, the global market value for zero waste shampoo could reach an impressive USD 372.6 million, up significantly from its projected USD 204.2 million worth in 2024.
Zero-Waste Shampoo Market on the Rise in North America and Europe
The zero-waste shampoo market, including solid shampoo bars, is experiencing significant growth in North America and Europe. Key players in this market include Rocky Mountain Soap, Plaine Products, By Humankind, Oregon Soap Company, The Refill Shoppe, Lush Retail Ltd., J.R. Liggett, Ltd., HiBAR, Beauty and the Bees, and Ethique.
The growth in these regions is primarily driven by consumer values shifting towards environmentally responsible consumption and tightening regulations on plastic waste. According to recent reports, North America holds a 41.9% market share and a value of USD 85.7 million, making it the leading region in the zero-waste shampoo market. Europe is also a significant market, with strong growth driven by strict environmental laws and consumer awareness.
One of the key factors driving this growth is environmental sustainability and plastic waste reduction. Consumers are increasingly aware of the environmental impact of traditional liquid shampoos packaged in plastic bottles and are gravitating towards zero-waste shampoos that come in plastic-free, biodegradable, or reusable packaging.
Another factor is the rising demand for natural and chemical-free ingredients. Consumers are seeking shampoos free from harsh chemicals, preservatives, and synthetic ingredients. Zero-waste shampoos typically emphasize organic, vegan, and natural formulations that support hair health while being environmentally friendly.
Water scarcity and waterless formulations are also contributing to the market's growth. Concerns about global water shortages have accelerated interest in solid shampoos, which require little or no water in production and use.
Convenience and travel-friendliness are additional factors. Solid shampoo bars are compact, lightweight, and easy to carry without concerns about liquid restrictions, appealing to travelers and minimalist consumers.
Social media and viral trends have also played a significant role in increasing visibility and consumer interest. Platforms like TikTok have popularized zero waste and shampoo bar trends, with the #shampoobar hashtag garnering over 204 million views.
Looking ahead, the shampoo bar market is projected to grow at a compound annual growth rate (CAGR) of about 9.1% from 2026 to 2033, potentially reaching around USD 2.5 billion by 2033. This growth rate surpasses that of the broader waterless cosmetics market, indicating robust demand for zero waste haircare specifically.
In conclusion, consumer demand for sustainability, natural ingredients, water-saving formulations, and social media-driven trends are the main factors propelling growth in zero-waste shampoos in North America and Europe. The market is expected to continue expanding at a healthy rate through the late 2020s and into the early 2030s.
Sources: [1] Grand View Research. (2023). Waterless Cosmetics Market Growth, Trends, and Forecast (2022 - 2032). [2] BusinessWire. (2023). The Rise of Solid Shampoo Bars: A Sustainable Solution for Haircare. [3] MarketsandMarkets. (2023). Shampoo Bar Market Size, Share, and Global Trends (2022 - 2033).
- The increase in sustainability consciousness and tightening regulations have also sparked interest in eco-friendly products such as reusable water bottles and solar-powered devices in the realm of lifestyle and personal-growth.
- Investing in companies that focus on data-and-cloud-computing and sustainable-living, like renewable energy providers, producers of biodegradable materials, and technology companies developing innovative water-saving solutions, could potentially yield high returns in the future.
- A sizable portion of the revenue generated from the zero-waste shampoo market is being channeled into research and development of biodegradable and chemical-free alternatives for everyday household products, including cleaning supplies, home-and-garden items, and real-estate maintenance products.
- Online education platforms offering lessons on sustainable living, natural ingredients, and do-it-yourself zero-waste products, like homemade shampoos, have gained traction as consumers seek to learn new skills and reduce their reliance on commercial products.
- The success of zero-waste shampoos in North America and Europe has opened doors for similar advancements in education-and-self-development, personal-growth, and technology sectors, emphasizing the importance of durable, efficient, and environmentally friendly innovations for long-term success.
