Bedding company receives numerous top-tier evaluations for its linen range; soon expanding to offer a unique selection of cool-toned cotton sheets.
Bed Threads, a company renowned for its 100% French flax linen bedding, has made a strategic move to diversify its product range with the introduction of a new 100% Organic Cotton Percale bedding collection. The expansion, which took place in July 2025, marks a significant milestone for the brand after eight years of focusing solely on linen.
The decision to expand was not made lightly, according to Genevieve Rosen-Biller, founder of Bed Threads. "We've always said we'd only ever expand when the right product came along," she explained, emphasizing that the expansion was a thoughtful response to customer needs and a desire to offer a new material choice. The new collection caters to those seeking a high-quality cotton alternative, known for its crispness, breathability, and all-season versatility.
The new collection includes eight exclusive colours, each carefully chosen to provide a fresh approach to bedroom styling. The Berry colour is described as a bold statement, the Apple colour as soft and brightening, and the Aegean colour as promoting the popularity of teal in decor. The collection, developed through extensive testing for feel, durability, and washability, boasts organic certification and ethical production.
The launch of the organic cotton bedding collection was met with excitement, as it marks the first time Bed Threads has offered a product other than linen sheets. The new collection is woven in a percale style, known for its durability and breathability, and features a 200-thread count. It holds the highest certification for organic textiles (GOTS-certified), ensuring that it is entirely chemical-free.
Bed Threads plans to build the cotton collection slowly and intentionally, listening to feedback and evolving the range accordingly. The brand's commitment to quality and sustainability remains at the forefront of its expansion, as it continues to provide customers with versatile, sustainable, and stylish options.
The new collection has already received positive reviews, with Genevieve Rosen-Biller recommending Espresso as her favourite colour. The collection includes eight shades: Berry, Butterscotch, Vanilla, Crisp White, Apple, Moss, Aegean, and Espresso.
Bed Threads' linen bedding has received hundreds of 5-star reviews and nearly a perfect score in a review. The brand's reputation for quality and customer satisfaction remains strong, as it continues to expand its product line to meet the evolving needs of its customers.
- The new organic cotton bedding collection from Bed Threads, having undergone extensive testing for feel, durability, and washability, boasts organic certification and ethical production, aligned with the brand's commitment to quality and sustainability.
- The launch of the new collection, which includes eight exclusive colours each carefully chosen for their distinct color hues, caters to those desiring a high-quality cotton alternative, known for its crispness, breathability, and all-season versatility.
- The new collection, with the Espresso shade being Genevieve Rosen-Biller's favorite, offers a fresh approach to bedroom styling, including a bold Berry statement color, soft and brightening Apple, and the Aegean color that promotes teal's popularity in decor.
- As a thoughtful response to customer needs and a desire to offer a new material choice, Bed Threads' decision to expand its product line after eight years of focusing solely on linen marks a significant milestone for the brand.
- The new percale style organic cotton bedding collection from Bed Threads will be built slowly and intentionally, with the brand listening to feedback and evolving the range accordingly, as it continues to provide customers with versatile, sustainable, and stylish options in line with the latest lifestyle, fashion-and-beauty, home-and-garden, and technology trends.
