99 Ranch Market Collaborates with Temu to Expand E-commerce Operations
99 Ranch Market, a well-known Pan-Asian destination, is stepping up its game with a dual expansion strategy. The Californian-based Asian supermarket chain, headquartered in Buena Park, has partnered with online marketplace Temu to bring its diverse range of products to a broader audience.
Since joining forces with Temu in December 2024, 99 Ranch Market has seen impressive growth. On average, biweekly sales have surged by 20% via Temu, a testament to the platform's rapid growth in e-commerce. James Ho, Senior Director of e-commerce at 99 Ranch Market, attributes this success to Temu's ability to connect the company with new shoppers across the United States.
As part of this expansion, 99 Ranch Market is set to open its first outpost in New York City proper, located at 37-11 Main Street in Flushing, Queens. This 37,000-square-foot store will feature the popular food hall concept, Eat Up, offering a unique Asian market and dining experience. The new location aims to serve both longtime Asian-American communities and new customers interested in Asian cuisine.
The flagship store marks a significant step in 99 Ranch Market's East Coast growth, with nearby stores in New Jersey and Long Island supporting their expansion. While no specific timeline beyond the Flushing store opening has been detailed, the company plans to refine its product selection, store design, and customer experience as it grows.
In addition to physical growth, 99 Ranch Market is broadening its e-commerce presence through the partnership with Temu. This collaboration has opened up markets that the company could not reach with stores alone, enabling significant online sales growth across the U.S.
Temu, a low-cost channel for consumers to access a wide range of products, has been a valuable partner for 99 Ranch Market. According to a Temu spokesperson, the supermarket chain is one of many American businesses finding success by reaching a broader audience through the platform.
Currently, 99 Ranch Market has over 60 stores nationwide, mostly on the West Coast. The three closest stores to New York City are in Jersey City and Hackensack, N.J., and in Westbury, Long Island. The company, owned by Tawa Supermarket, emphasizes sustainable and thoughtful growth, focusing on freshness, authenticity, and providing a "destination" shopping experience beyond typical grocery offerings, such as live seafood tanks and complementary fish frying.
In summary, 99 Ranch Market is pursuing a strategic expansion strategy involving digital growth via the Temu partnership and physical growth highlighted by their new New York City flagship store, designed to offer a unique Asian market and dining experience. This approach aims to cater to both existing and new customers, ensuring the continuation of 99 Ranch Market's success story.
- The unique Asian market and dining experience, known as Eat Up, will be a significant addition to 99 Ranch Market's new flagship store in Flushing, Queens, offering an appealing option for food-and-drink enthusiasts and those interested in home-and-garden items to explore a variety of Asian products.
- As part of their strategic expansion, 99 Ranch Market is also enhancing their e-commerce presence by partnering with Temu, helping to create a lifestyle-friendly approach by reaching a broader audience and expanding their online food-and-drink and home-and-garden offerings across the United States.
